Why SEO Wigan Still Matters for Your Internet Marketing Strategy
With all the marketing channels businesses have at their disposal, including AdWords and social platforms like Facebook and Twitter, organic SEO search seems to have taken the backseat. Gone were the days when Google SEO rankings matter very much for businesses, and some quarters even consider organic search already passed.
In reality, though, in every Wigan SEO strategy, organic search still matters greatly. Organic search remains a significant inbound marketing SEO strategy for small to medium-sized businesses, and it still yields greater traffic to a website. Here are several reasons why this is so.
The Groupon Study
Groupon, a large U.S. brand, is one perfect example of how organic search bring more traffic to a website. In a study conducted last year, 60 percent of “direct” traffic to Groupon’s website was actually due to organic SEO searches.
Broken down, 47 percent of users reached the brand’s website through organic search, while 6 percent visited the website through paid search and only 2 percent through social platforms. The SEO study suggested that organic search traffic may be responsible for upwards of 64 percent of a website’s traffic.
Visitors More Likely to Stay
Undoubtedly, social platforms and paid ads can generate traffic for a website, but this does not mean that these avenues are also customer creators.
SEO Marketing experts see these channels generating higher bounce rates and lower number of pages visited. Social media may drive article visits, but these don’t give visitors a reason to come back and feel a sense of loyalty to your brand.
When you match SEO keywords to user intent as part of improving your website’s organic search, your website is more likely to be present in search engine results pages. Users will find your business consistently, and thus are more likely to stay in your website. What this means is that organic users, unlike others, make for the best long-term customers.
Combining Organic and Paid Search
While organic SEO methods deliver better relevant traffic, though, paid search ads come second. Marketing experts suggest combining these two marketing channels, as these have the potential of outperforming either channel by itself.
A BrightEdge study suggested that using this blended approach not only increases a website’s traffic, but also offers a bigger return on investment for businesses.
Paying for search ads is very much like renting, since you get immediate action but little long-term effects. Combining your paid search efforts with organic search, meanwhile, makes for a combination that not only brings in more visitors, but also increases your overall SEO ROI.
Start integrating organic search to your marketing strategies, and for best results, consult an internet marketing SEO expert in Wigan, like a professional working with SearchFocus.co.uk.
In reality, though, in every Wigan SEO strategy, organic search still matters greatly. Organic search remains a significant inbound marketing SEO strategy for small to medium-sized businesses, and it still yields greater traffic to a website. Here are several reasons why this is so.
The Groupon Study
Groupon, a large U.S. brand, is one perfect example of how organic search bring more traffic to a website. In a study conducted last year, 60 percent of “direct” traffic to Groupon’s website was actually due to organic SEO searches.
Broken down, 47 percent of users reached the brand’s website through organic search, while 6 percent visited the website through paid search and only 2 percent through social platforms. The SEO study suggested that organic search traffic may be responsible for upwards of 64 percent of a website’s traffic.
Visitors More Likely to Stay
Undoubtedly, social platforms and paid ads can generate traffic for a website, but this does not mean that these avenues are also customer creators.
SEO Marketing experts see these channels generating higher bounce rates and lower number of pages visited. Social media may drive article visits, but these don’t give visitors a reason to come back and feel a sense of loyalty to your brand.
When you match SEO keywords to user intent as part of improving your website’s organic search, your website is more likely to be present in search engine results pages. Users will find your business consistently, and thus are more likely to stay in your website. What this means is that organic users, unlike others, make for the best long-term customers.
Combining Organic and Paid Search
While organic SEO methods deliver better relevant traffic, though, paid search ads come second. Marketing experts suggest combining these two marketing channels, as these have the potential of outperforming either channel by itself.
A BrightEdge study suggested that using this blended approach not only increases a website’s traffic, but also offers a bigger return on investment for businesses.
Paying for search ads is very much like renting, since you get immediate action but little long-term effects. Combining your paid search efforts with organic search, meanwhile, makes for a combination that not only brings in more visitors, but also increases your overall SEO ROI.
Start integrating organic search to your marketing strategies, and for best results, consult an internet marketing SEO expert in Wigan, like a professional working with SearchFocus.co.uk.