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Search engine optimisation can sometimes spotlight on metrics, resulting in a complicated series of the calculations and measurements that provides meaningful data about the success of the websites. Measuring the conversion rate or the ranking, all these can tell you a lot about the performance of your website. Here are the 4 SEO metrics which are commonly tracked which are not going to tell you much about the performance of your website. So if you are besieged by the metric number which you are tracking then cuts them down entirely. Top 30 rankings There are majority of webmasters who measure their SEO success by determining how many times their sites appear in the first thirty Google results for their target search phrases. Natural search percentage users, who navigate first page result is too small that the metric is almost meaningless. Thus instead of focusing on this it is important that you focus on top ten. Toolbar page rank There are many website owners who die and live by the toolbar page rank. This is the score that emerges in the extension designs and toolbar plugging to provide the data on SEO. Google servers already have Page rank update algorithms which determine the authority of the sites and it should receive in the relation of another. They only push all these scores to the public a few times in a year. Resulting in the displayed number by toolbar of SEO tools which may be outdated and depicting the meaningless metrics. By all the means it is important to the webmaster that they check the toolbar page ranks time to time. Daily visitors There is no doubt that websites are important in fact very much important, but if you know the numbers of your visitors on the daily basis then it would hardly make any difference. This will not matter whether hundred or million people are visiting your site unless you will have a method to determine how many you can convert from visitors to buyers. Instead of concentrating on the data of your visitors it is important that you know when conversions are occurring on your websites. Then you are free to track the flow of traffic and conversions as well to your heart’s content. Social media shares Social media plays a very important role in white label seo because both the Bing and Google ranking algorithms are the recent factors in the link that shares the relative authority of shares. There is a huge difference between content publishing that attracts the signal and obsessing the day after day. Whether you are having fifty or five hundred likes it will not matter for your natural search performance. For this it will be wise that you focus on the social marketing strategies such as converting your social media referrals to your potential clients. These are the few SEO metrics which are of any worth of attention, but people not still investing huge amount of time on this. This is also the reason why they are not able to get the results.
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5 Tips to Make Your Blog a Success5/4/2021 We’d like to share with you a few things we learned along the way that we think are applicable to anyone trying to market a website. Hopefully, by looking at what worked for us and what didn’t, you can save some time and money along the way. 1. Keyword research is king When it came time to pick a target audience for my site, my initial reaction was to say “oh that's easy”. We completely underestimated the importance of keyword research. To give you a brief example, my site is about how to start a home based business, so we figured people people would type things like “how to start a business” or “entrepreneurship” into a search engine to find it, right? Turns out we was dead wrong. Keywords like “work at home” and “home business” received OVER 10 TIMES the search traffic of a word like “entrepreneurship”. That’s not 50% better or even twice as good. We’re talking 1000% better result just by knowing the right words to target. If we hadn’t done this research, we could have been focusing all my efforts into the wrong spot, and seen very little result for all that effort. 2. Target the less competitive keywords at first The second thing we realized was that if we wanted to rank for competitive keywords like “work at home”, it was going to take a long time. This was my second big lesson: target “2nd tier” keywords first. For my own peace of mind, and just to start seeing some progress along the way, we decided it was worth it to go after a keyword which we could hopefully rank for in a few months, instead of a few years. This turned out to be a great idea, and within several months we was ranking for a slightly less popular keyword that still had lots of traffic: “home based business”. To keep track of keyword ranking you could consider using a keyword ranking software. 3. Link out to get links in This third realization didn’t come until we had been blogging for quite some time, and we wish we had discovered it earlier. Everyone is so concerned about getting links to their site, that is seems somewhat counterintuitive to do the opposite: link OUT to other sites. Yet, as with many areas in life, the totally counterintuitive action has the best result. By GIVING out links, a strange thing started to happen. we started to GET more links. Call it karma or whatever you want, but when we began to link out without asking for anything in return it started to come back. we think you have to be ok with giving away a ton of value for free, and expecting NOTHING in return. Sure, some people will never reciprocate, but if you give out 100 links and only get 10 in return, you still have 10 more links and they have cost you nothing. 4. Connect with real people When we first started my website, we had the mindset to AUTOMATE everything. This meant scripts to generate emails, and mass distribution of advertising that bordered on spam. The problem with this is that people today have what we call a “finely tuned BS meter”. They can spot this type of thing from a mile away. Only when we actually started connecting with real human beings by personally responding to comments and (a big one) meeting people IN PERSON, did my subscribers really stick. we started promoting my blog at talks we gave and featuring people in posts on my blog. They started commenting and participating in the site because they could tell there was a real person on the other end. 5. Do guest posts Finally, probably the most successful method that we used to grow my site’s popularity in the early stages was “guest posts” or guest articles. Basically, we took the time to write a good article for someone else’s site who had far more traffic than my own. This not only had the benefit of driving traffic, but we also got the SEO benefit of the links. When the article was good, this actually worked better than any other method we tried. In summary…there are no shortcuts when it comes to SEO and building traffic to a website. All we can tell you is to be in it for the long haul. SEO often reminds of a giant train sitting there on the tracks getting ready to leave. Initially, it barely moves at all. There will be steam pouring out and engines warming up and whistles blowing and NOTHING happens for quite a while. Finally, it starts to move just barely and it seems like a whole lot of effort for nothing. But slowly the train starts to build momentum and moves faster and faster little by little. It’s not until the train is really humming along and NOTHING can stop it that you can see why all the effort was made in the first place. Be prepared for the same thing in SEO, you may go a YEAR with lots of effort and see very little result. But it all pays off in spades if you can stick with it through the early stages. |